Social Willingness to Pay, Mortality Risks and Contingent Valuation

Social Willingness to Pay, Mortality Risks and Contingent Valuation

The Willingness-to-Pay approach is the basic justi...cation for the use of the Contingent Valuation method to evaluate public mortality risk reduction programs. However, aggregating unweighted willingness-to-pay is a valid method only when individuals have the same marginal value of money, an unrealistic assumption in the presence of heterogeneity. We show that heterogeneity on wealth and basel...

Willingness to Pay: Referendum Contingent Valuation and Uncert

The use of contingent valuation (CV) methods to estimate benefits has become increasingly common in project analysis. Ever since the NOAA Blue Ribbon Panel Report in 1993 (NOAA, 1993) recommended the use of the referendum form of CV, it seems to have become the method of choice in practical settings. Referendum-type questions are thought to be easier to answer than the open-ended variety. But t...

Assessment of willingness to pay for improved air quality using contingent valuation method

Rapid urbanization and severe air quality deterioration in Pakistan have increased citizens’s concern towards air pollution. This study, conducted in November, 2016, aimed to develop relationship between degraded air quality and resident’s willingness to pay for improved air quality in city of Lahore, Pakistan through contingent valuation method to quantify an individual’s willingness to pay fo...

Culpability and Willingness to Pay to Reduce Negative Externalities: a Contingent Valuation and Lab Experiment

Cognitive Ability and Scale Bias in the Contingent Valuation Method An Analysis of Willingness to Pay to Reduce Mortality Risk

This study investigates whether or not the scale bias found in contingent valuation (CVM) studies on mortality risk reductions is a result of cognitive constraints among respondents. Scale bias refers to insensitivity and non near-proportionality of the respondents’ willingness to pay (WTP) to the size of the risk reduction. Two hundred Swedish students participated in an experiment where their...